Wall street asks if Musk can handle Twitter, Tesla and more.

Musk, who also runs brainchip startup Neuralink and tunneling firm Boring, is set to become Twitter’s interim chief, according to a person familiar with the matter, after firing CEO Parag Agarwal and other top executives. company officials.

“It stretches to the extreme,” said Dennis Dick, retail trader at Triple D Trading.

“You have to worry that maybe we’re not going to get as much attention on Tesla as we have in the past, because Twitter is going to be a big project for him.”

The stakes are high for Tesla, which is ramping up production at two mega-factories in Texas and Germany and facing growing competition from traditional automakers such as Ford Motors and General Motors Co.

Tesla’s stock has lost nearly a third of its market value since Musk offered to buy Twitter in April, more than double the decline of the benchmark S&P 500 over the same period.

Musk said he wants to “defeat” spambots on Twitter, have fewer limits on what content can be posted and prevent the platform from becoming an echo chamber for the division.

But he didn’t offer specifics on how he plans to do all this and who will run the business.

Mike Ramsey, vice president of automotive at Gartner, also said Tesla’s hierarchy isn’t as clear as SpaceX’s and people at the electric vehicle maker will have to step forward to take charge. the operations.

Tesla’s sales could also be hurt by the actions of Musk, who opened up some previously banned people on Twitter – although whether that’s a net positive or negative is up for debate.

“The purchase of Twitter could be a foil for some customers, but at the same time, we believe it could open up an opportunity for new customers,” said CFRA Research analyst Garrett Nelson.

Nelson is among those who believe Musk can handle the various roles while achieving Tesla’s goals.

“If anyone can pull off this juggling act, in our opinion, it’s Elon,” he said.

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