Tesla number 1 in premium from 2023?

On a symbolic level, seeing Tesla overtake Mercedes-Benz and BMW after only a big decade of existence would be quite an accomplishment. But at the rate things are going, such an eventuality does not seem so ludicrous as that. After marketing its first mass-produced model in 2012 (the Model S), Tesla’s sales only really exploded with the arrival of the Model 3 in 2018. From 499,550 units in 2020, the level of sales has doubled to nearly one million cars in 2021 thanks to the development of Tesla’s production capacities worldwide and the arrival of the new Model Y family SUV. In a market more experienced than ever in crossovers, the latter must quickly become the Tesla best-selling in the world. In Europe, it is already doing better than the Model 3 with 46,937 copies sold between January and the end of July 2022 against 40,928 Model 3 over the same period. Already in terms of sales of the best-selling German premium SUV on the Old Continent (the Mercedes GLC and its 47,183 units), it will increase further thanks to the acceleration of production at the Tesla factory in Berlin.

To become the best-selling car in the world, the Tesla Model Y will have to exceed one million units per year

Because until this summer, the Gruenheide factory near the German capital only produced 1,000 Model Ys per week, operating at only a tenth of total capacity. However, according to Automobilwoche journalists, this production rate has just increased. Tesla plans to reach 5,000 cars per week by the first quarter of 2023 and these production increase targets also concern the new plant in Texas. So much so that the American manufacturer is now counting on an annual production set at around two million cars… from 2023! If Tesla achieves this goal, there will therefore be a match with Mercedes and BMW to become the world number 1 in premium (even if this “premium” qualification is regularly discussed in the columns of our comments). Remember that in 2021, BMW sold 2.21 million cars worldwide, just ahead of Mercedes (2.05 million) and Audi (1.68 million). The race will probably be tight, but knowing that Tesla will also be able to count on its restyled Model S and Model X as well as on the arrival of the Cybertruck in 2023, Elon Musk’s brand has every chance. Especially since in the United States, Tesla is already ahead of all premium brands in 2022.

Tesla Model Y, the best-selling car in the world in 2023?

Tesla’s development in 2022 and 2023 must obviously go above all through the success of the new Model Y. As said above, its first sales figures are excellent and the arrival in Europe a few days ago of a more accessible version less than €50,000 will make things even easier for him. To the point of making it the best-selling car in the world by 2023? That was Elon Musk’s somewhat wild prediction last year, which doesn’t seem so whimsical anymore with the current Model Y results and upcoming production ramp-up. To reach this position, it will have to sell more than a million copies in 2023 (in 2022, the Toyota Rav4 sold 1.13 million units). If the disruptions in China related to the covid-19 outbreaks don’t cripple the country’s factories too much and Tesla does well with the shortage of semiconductors, the brand can theoretically make it happen. For Elon Musk’s long-term goal, which is aiming for 20 million copies per year, double the current leader Toyota, we will still wait a few more years…

Leave a Comment