Tesla hiring in Thailand as EV competition heats up

Tesla has just launched a recruitment campaign in Thailand, the Southeast Asian car production hub, suggesting plans to set up in the EV-friendly kingdom.

US electric vehicle (EV) maker Tesla is looking to hire a business development manager and recruiters in Thailand, according to its website.

The posting of these job advertisements comes as demand and interest in electric vehicles in Thailand increases, helped by the strong promotion of the EV engaged by the government with great reinforcements of subsidies and tax breaks in a context of rising energy prices.

Nearly 20 jobs in Bangkok, including home charging developer, were posted on the Tesla site, and the charging infrastructure manager job was posted on LinkedIn on Monday.

Other offers were for vehicle technicians, customer service and a parts consultant.

Tesla in Thailand

Tesla did not immediately respond to a request for comment from Reuters news agency.

Thailand was not previously supposed to host a production site for Tesla and the American manufacturer has made no official announcement to this effect. But rumors are rife in Bangkok about probable Tesla store openings in the Thai capital, as the government has launched an ambitious plan to incentivize EV purchases in the kingdom.

Thailand is Asia’s fourth-largest auto assembly and export hub, home to the factories of major manufacturers such as Toyota and Honda.

The country produces between 1.5 and 2 million vehicles a year, about half of which are exported.

The electric vehicle at the heart of Thailand’s strategy

Domestic demand for electric vehicles is a crucial part of the Thai government’s strategy to preserve its status as the region’s leading automaker. The government hopes to reach a production rate of 725,000 electric vehicles per year by 2030, or 30% of total vehicle production.

Chinese automakers have started selling electric vehicles in Thailand at prices customers consider affordable.
Great Wall Motors, which launched its ORA Good Cat model at the last Bangkok Auto Show at a price of 828,500 baht (€22,790), has announced plans to produce the model in Thailand from 2024.

Last month, another Chinese manufacturer, Hozon Auto, unveiled the NETA V for 549,000 baht (€15,100), which matches the starting prices of traditional vehicles.

Indonesian President Joko Widodo had urged Tesla in August to manufacture its cars and batteries in his country.

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