Posted Nov 18, 2022, 4:38 PMUpdated Nov 18, 2022, 5:40 PM
Orders and counter-orders, express dismissal of half the staff, ultimatum to those who remain, dismissal of employees who dare to criticize internally… Elon Musk’s takeover at Twitter is transformed day after day into an inventory of the worst management errors. But if this chaos mortgages the future of the blue bird, it also damages Elon Musk’s greatest success, Tesla.
The electric car maker’s share price began to suffer as soon as its boss began to proclaim his desire to acquire the microblogging site last April. Investors’ fears were twofold: they feared that Elon Musk would devote less time to Tesla, and that he would sell shares to finance the takeover of Twitter – which could, again, reduce his involvement.