Renault launches ‘Ampère’, the new brand dedicated 100% to electric vehicles

Here is a ‘new’ French manufacturer dedicated 100% to electric cars. With ‘Ampère’, Renault wants to make Made in France shine.

Separate thermal-related activities (gasoline, diesel) from electrical-related activities

Considered as a builder in its own right, the ‘Ampère’ brand will offer six electric vehicles by 2030. As part of his ‘Renaulution’, the boss of Renault, Luca de Meo, has just formalized this new organization of the group which makes it possible to separate activities related to thermal (gasoline, diesel) from activities related to electricity.

‘Ampère’ was born from the ‘Renaulution’

‘Ampere’ is, as Renault points out, the first ‘electric and software pure player’ born from the disruption of a traditional car manufacturer. The new brand is expected to IPO in the second half of 2023.

IPO in the second half of 2023

‘Ampere’ will employ 10,000 employees and will bet on the made in France, with in terms of production the figure of one million electric vehicles for 2031. The stated objective of Luca de Meo will be to produce an electric car in less than 10 hours from 2025 with 30% growth in the next eight years.

‘Ampere’ cars are already on sale

The ‘Ampere’ cars are already on sale as the all-new 100% electric Mégane E-Tech is the first vehicle in the range. Will follow the new Scénic, the R5 and the R4.

Always thermal vehicles

Note that Renault Group will continue to develop innovative thermal and hybrid vehicles under the Renault, Dacia and Renault LCV brands.

To sum up, Renault will break down its various activities into 5 independent entities:
-The company ‘Ampère’ therefore, which will take care of activities related to electric cars
– ‘Power’ brings together Renault’s historical activities around thermal and hybrid cars, with a new company called Horse in association with the Chinese Geely.
-‘Alpine’ for sport and Formula 1
– ‘Mobilize’ will be dedicated to financial services and new mobilities
-‘The Future is Neutral’ which will take charge of activities related to the circular economy.

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