Elon Musk announces a monthly subscription at $8 a month to certify his account

(FILES) In this file photo taken on October 28, 2022, the Twitter logo is seen on the exterior of the Twitter headquarters in San Francisco, California.  - An organized trolling campaign tweeting slurs tens of thousands of times tested Twitter's moderation policies after the platform was taken over by billionaire Elon Musk, its safety chief said October 29, 2022, adding that the rules
CONSTANZA HEVIA / AFP (FILES) In this file photo taken on October 28, 2022, the Twitter logo is seen on the exterior of the Twitter headquarters in San Francisco, California. – An organized trolling campaign tweeting slurs tens of thousands of times tested Twitter’s moderation policies after the platform was taken over by billionaire Elon Musk, its safety chief said October 29, 2022, adding that the rules “haven’t changed.” (Photo by Constanza HEVIA / AFP)

CONSTANZA HEVIA / AFP

The Twitter logo seen outside the Twitter headquarters in San Francisco, California in the United States, October 28, 2022.

TWITTER – Elon Musk, the new owner of Twitter, announced this Tuesday, November 1 in a tweet the upcoming launch of a subscription at 8 dollars (8.10 euros) per month for users wishing to have their account certified as authentic and to be less exposed to advertising.

The social network has offered a subscription to paid features since last year, but the general manager wants a new offer, more expensive and more widely adopted, which will diversify the sources of income for the platform.

“The current system of lords and peasants, with those who have the blue tick and those who don’t, is bullshit. Power to the people! Blue for $8 a month”said the boss of Tesla and SpaceX, which acquired Twitter on Thursday.

He therefore plans to merge together Twitter Blue – a subscription at 5 dollars (5.06 euros) per month for a more comfortable reading mode and editing tools – and the possibility given to eligible accounts to have their identity verified and certified. .

Currently, only certain profiles can request this blue tick token of authenticity, including governments, companies, media, political, cultural or sports personalities, etc. They can lose their badge if they do not respect the rules of the platform.

Priority tweets, longer videos and less advertising

As of Friday, Elon Musk asked engineers to work tirelessly on this overhaul of the system.

He said subscribers would have other benefits: their tweets will appear in priority, they will be able to post longer videos and audio messages, and will be exposed to “twice as much advertising”.

The subscription price will be adjusted according to the country.

“It will also bring revenue to Twitter to reward content creators”he concluded.

The richest man in the world has repeated since the start of the eventful takeover process that he had embarked on this operation out of interest in this ” public place “ essential to democracy, and for “to help humanity”.

He indicated that profitability was not his priority. But Twitter is a network whose revenues come 90% from advertising and which has never been very profitable compared to its Californian neighbors Meta (Facebook, Instagram) and Google (YouTube).

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